Clearly, consumers love the idea of "shopping for price" on the Internet when booking hotels, cruises, airfare, rental cars, theme park admission, and sports tickets. But your shareholders? Not so much.
In today’s transparent environment, you need to compete on price. But you can't overlook your own financial goals. If you price too high, you can lose demand. Price too low, and you may leave money on the table.
The good news? JDA offers Pricing and Revenue Management solutions for Hospitality
and Travel and Transportation
. By applying advanced pricing, forecasting and price sensitivity modeling, you can balance winning today's sale with creating long-term shareholder value.